Brunno Batista Pushes for Progress in Roof Coatings

Brunno Batista, a worldwide brand ambassador and social media influencer, shares how the roofing industry has evolved over his decades in the business.

Topics include challenges and opportunities in the market; where the industry is going in the future; highlights from Batista’s career; why diversity, equity, and inclusion initiatives are critical; and how contractors and vendors can use social media to their advantage.